Italian Archive

Television advertising provides versatile authentic materials for learning Italian language and culture, as it constitutes a privileged point of entrance for analyses of Italian society through its rich network of cultural references – feature films, TV shows, songs, newspapers, magazines, as well as other advertisements. Further, the cross-cultural dimension of TV advertising prompts critical examination…

“One must love one’s work like one loves a woman,” says Dr. Armando Di Carlo. After 20 years at UC Berkeley’s Department of Italian studies, spring semester 2011 will be Armando’s last; he’s retiring. Armando Di Carlo ended up in the US because of love – not for work but for a woman – as…