Read on to learn about Dr. Nataliia Goshylyk's forthcoming chapter "Metaphor Analysis," to be published this November in The Bloomsbury Handbook of Ecolinguistics.
Abstract:
The chapter builds on the existing approaches to metaphorical knowledge within the Ecolinguistic field, showing that people resort to common and novice metaphors to make sense of sustainable thinking. The paper demonstrates how individuals and institutions rely on both established and emerging metaphors to conceptualize sustainability. The analysis of conceptual metaphors reveals a spectrum of metaphorical framings, ranging from growth-oriented to reductionist, systemic to goal-driven, and crisis-based to cooperative models. By critically assessing the implications of this spectrum, the paper contributes to a more nuanced understanding of how sustainability is communicated and conceptualized across different societal domains.
From the book:
"The Bloomsbury Handbook of Ecolinguistics is a comprehensive guide focusing upon the expanding field of ecolinguistics and its investigations of the role of language in the life-sustaining interactions of humans, other species, and the more-than-human world. The collection explores topics such as climate change discourse, representations of plants and animals, relationships with land, ecotourism, language education in the Anthropocene and much more, in addition to comprehensive overviews of approaches and methods of analysis such as corpus-assisted discourse studies, econarrative, ecopoetics, ecostylistics, metaphor analysis, positive discourse analysis, and systemic functional linguistics. The chapters illustrate both the primary approaches to analysis within ecolinguistics while also surveying numerous domains in which ecolinguistics research is pursued.
With contributions from international scholars of diverse disciplinary backgrounds across ecolinguistics, applied linguistics, environmental communication, and the environmental humanities, this handbook is an essential text for those exploring the role of language and the part it plays in the life-sustaining interactions of humans, other species, and the natural world."
Author
Nataliia Goshylyk
Publication Date
November 12, 2026
Publication Type
Book chapter