The Berkeley Language Center
Cordially Invites You to the Upcoming Meeting of Its
Found in Translation (FIT) Working Group
DEVELOPING INTERCULTURAL COMPETENCE IN BUSINESS ENGLISH TEACHING:
A Case Analysis of Intercultural Business Negotiation Classroom Activities
*
JUNHONG LIU
Associate Professor, School of Foreign Languages, China Three Gorges University;
Visiting Scholar, Berkeley Language Center, UC Berkeley
* * *
Friday, January 25, 2019
12 – 1 p.m. in B-4 Dwinelle Hall
In this talk, I will discuss intercultural competence development in business English teaching in terms of analyzing the teaching procedure of intercultural business negotiation. Focusing on two Business English courses for university students in China, this study seeks to show the value of PRISM model (Earley, Ang & Tan, 2006) in developing learners’ intercultural competence in actual teaching situations. Analysis of the authentic classroom activities shows that intercultural competence of the learners follows a clear pattern of development from the knowledge domain, through the skills domain, to the attitude modification with intercultural adroitness. The result also suggests that the triangle framework of “to know, to do, and, to be” in teaching business English is applicable for developing the learners’ intercultural competence. The study also helps identify some issues in adopting business negotiation classroom activities in order to cultivate the learners’ cultural intelligence and make the learning more effective and motivating in China’s EFL teaching context.
About FIT: We are a growing group of U.C. Berkeley community members interested in language, culture, and cross-cultural communication. We invite you to join us! Refreshments and discussion to follow.
Questions? Elyse Ritchey elyseanneritchey@berkeley.edu and Vesna Rodic, vrodic@berkeley.edu