Seminar with Marnie Holborow, March 20, 2013

The Language of Neoliberalism; Metaphors and Ideology

by Marnie Holborow, Dublin City University.

The seminar discusses the impact of neoliberal ideology on language and language use. It will describe the symbolic and semantic mechanisms through which the ideology is articulated, focusing specifically on metaphorical processes surrounding the notion of the market and markets as they appear in public speech and texts. It will discuss cognitive interpretations of these metaphors and whether their validity is constructed on the basis of moral narratives/frames or on socio-ideological factors. It will examine how commodity fetishism informs the metaphorical process and presuppositions when applied to markets. It will identify the ideological effects of market metaphors and also highlight their contradictions and tensions, which, it is argued, are foregrounded in the real world effects of the current recession.

Wednesday, March 20, 2013
1:00 – 3:00 pm, 130 Dwinelle Hall


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