Learning Italian Through Television Advertising

Television advertising provides versatile authentic materials for learning Italian language and culture, as it constitutes a privileged point of entrance for analyses of Italian society through its rich network of cultural references – feature films, TV shows, songs, newspapers, magazines, as well as other advertisements. Further, the cross-cultural dimension of TV advertising prompts critical examination of the global circulation of national identities – for example, the role of American culture in Italian media and, vice versa, the role of Italian culture in American media. This presentation will provide examples of didactic units expressly designed to explore the pedagogical potential of television advertising. Download as PDF