TV Archive

Results in BLC Posts

Learning Italian Through Television Advertising

Television advertising provides versatile authentic materials for learning Italian language and culture, as it constitutes a privileged point of entrance for analyses of Italian society through its rich network of cultural references – feature films, TV shows, songs, newspapers, magazines, as well as other advertisements. Further, the cross-cultural dimension of TV advertising prompts critical examination…

Reading TV: Graphic Overtitles in Korean TV Shows

My research starts from the recognition of the importance of teaching media literacy in Korean—a form of literacy which is becoming an essential part of language education today, since knowing how to “read” sophisticated layers of multimodal communication in the written mode of technology-mediated communication is becoming more and more a necessary skill for reading…