Neoliberalism Archive

The Language of Neoliberalism; Metaphors and Ideology by Marnie Holborow, Dublin City University. The seminar discusses the impact of neoliberal ideology on language and language use. It will describe the symbolic and semantic mechanisms through which the ideology is articulated, focusing specifically on metaphorical processes surrounding the notion of the market and markets as they…

‘Enhancing human capital’? Language and the Neoliberal University by Marnie Holborow, School of Applied Language and Intercultural Studies, Dublin City University, Ireland Why has the language of the market and economic utilitarianism so thoroughly penetrated the language of higher education? How has such language uniformity come about and why have applied linguists, and others in…