 |
||||||
 |
 |
 |
 |
|
 |
|
|
Julia McAnallen Advertising has become unavoidable in present-day Russia, and the impact of this relatively new medium of communication on the language is yet to be determined. Native and non-native Russian speakers alike must interpret often complex advertisements using language loaded with puns, blends, rhyming, cultural allusions, innovated words, unconventional syntactic constructions, etc. In an attempt to begin assessing the impact of advertising language on Russian, I have developed an online survey of twelve Russian language advertisements with accompanying questions and administered this survey to different groups of Russian speakers, including native speakers of varying ages in and outside of Russia, heritage speakers, and non-native speakers from early to advanced levels. These survey responses are being used both to make a preliminary assessment of the effect of advertising on the Russian language, and also to inform the teaching of Russian language and culture to keep instruction current with the linguistic environment of modern Russia. |